Humble

Rebranding the Cupnoodles Museum

Project description.

This is a fictional student brief imagining rebranding the Cupnoodles Museum in Yokohama and Osaka Ikeda, Japan.

 

Project goal.

For the museum to reach more grown-up overseas visitors without losing its major domestic family audience.

 

Design solution.

Creating a new look and feel that celebrates the sensation of smelling and digging in a cup of steaming hot instant noodles. This mutual experience of instant gratification transcends cultural, national and language barriers.

 

Visual keywords.

— BEAM
— BOND
— TRANSCENDS