Rebranding the Cupnoodles Museum
This is a fictional student brief imagining rebranding the Cupnoodles Museum in Yokohama and Osaka Ikeda, Japan.
For the museum to reach more grown-up overseas visitors without losing its major domestic family audience.
Creating a new look and feel that celebrates the sensation of smelling and digging in a cup of steaming hot instant noodles. This mutual experience of instant gratification transcends cultural, national and language barriers.