URS & MINE

Branding a new holiday home swap online platform

Project description.

This is a student brief to create a brand identity for a fictional startup company.

The clients are Anna Perez and Ezra Delaney, who built a members-only online platform for frequent travellers to connect and find home swap matches.

There is a membership fee but no home rental fee. The brand idea is for travellers to experience authentic local living and create a unique travel experience without the commercial transactions.

 

Project goal.

To achieve a refreshing brand image that embodies the brand idea and is flexible enough for the ever-evolving new business.

 

Design solution.

A dynamic brand identity without a fixed brand mark. Shapes of different sizes and colours are overlaid and trimmed to generate unlimited numbers of combinations that symbolise each unique match and represent different climates, cultures, occasions and surroundings.

 

Visual keywords.
— CHANGE
— SHARE
— UNIQUE